You’re a social media manager, running a brand awareness campaign across multiple networks for a client. The client is unsure about the effectiveness of social media and wants to see proof that the campaign metrics are hitting their pre-defined KPIs. What is the best way to demonstrate the impact your social media campaign is having on brand awareness?

(A) Give your client access to your Hootsuite account, so they can monitor all conversations and scheduled posts themselves and flag anything that they don’t think is worthwhile

(B) Set up a customized Hootsuite Analytics Report tracking metrics most relevant to the campaign KPIs, and schedule it for regular automated email delivery to your client

(C) Set up an Impressions Stream to monitor the real-time campaign views happening on Twitter, Instagram, and Facebook, and export the stream as a PDF to share with your client via email once a day

(D) Put aside time to sit down with your client and go through the relevant conversations happening on social media, using Hootsuite’s geo-search functionality

Answer Explanation

The best way to demonstrate the impact your social media campaign is having on brand awareness is by setting up a customized Hootsuite Analytics Report that tracks the metrics which are most relevant to the campaign KPIs, and scheduling it for regular automated email delivery to your client.

Resources and Conclusion

This question is a part of the certification exam conducted by Hootsuite known as the Hootsuite Platform Certification Exam. You can find all the correct answers with detailed explanations to this exam in our Hootsuite Platform Certification Exam Answers article.