Why is having duplicate content an issue for SEO?

(A) It can dilute your ranking potential.

(B) It confuses users.

(C) It can negatively affect your authority.

(D) It isn’t an issue at all.


Duplicate content is an issue for SEO because it can dilute your ranking potential. Duplicate content confuses search engines and most of the time they end up ranking the wrong page for a keyword. This decreases your chances of ranking and dilutes your ranking potential.


This question is from the HubSpot SEO Certification Exam. You can get all the answers to the questions asked in this exam on our HubSpot SEO Certification Exam Answers page.

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