Which of the following represents a phrase match keyword?

(A) +smart tv

(B) -smart tv

(C) [smart tv]

(D) “smart tv”


A phrase match keyword is denoted by writing the keyword inside quotation marks. So, if your search term is smart tv then its phrase match modifier will be written as “smart tv.”

A phrase match keyword shows your ad when someone searches for close variations of that exact keyword, or with additional words before or after it.


This question is a part of the HubSpot Digital Marketing Exam. You can get all the updated answers to this exam on our HubSpot Digital Marketing Certification Exam Answers page.

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