Which of the following represents a broad match keyword?

(A) wall art

(B) “wall art”

(C) wall +art

(D) -wall art


A broad match keyword is represented simply without using any symbols or characters as modifiers. So, if your keyword is wall art then the broad match keyword will be represented simply as wall art.

For this keyword, the negative match keyword will be -wall art, the exact match keyword will be “wall art” and the phrase match keyword will be +wall art.


This question is a part of the HubSpot Digital Marketing Exam. You can get all the updated answers to this exam on our HubSpot Digital Marketing Certification Exam Answers page.

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