(A) They always appear first in the search results, above other ads
(B) They protect your traffic if a competitor bids on your brand keywords
(C) They see a higher click-through rate than non-brand keywords
(D) They are significantly less expensive than search ads for other keywords
One benefit of running search ads for brand keywords is that the search engine will protect your traffic if a competitor bids on your brand keywords.
If a competitor bids on your brand keywords then the search engine won’t show their ad above your listing because you’re the owner of the brand and you own the copyright for the brand keyword.
This question is a part of the HubSpot Digital Marketing Exam. You can get all the updated answers to this exam on our HubSpot Digital Marketing Certification Exam Answers page.