What do you need to balance when doing SEO?

(A) Focusing on the user and making it easy for search engines to crawl your website

(B) Creating lots of high quality content and personalizing it for your buyer personas

(C) Adding more content to your website and focusing on your social media presence

(D) Focusing on search engine crawlers and making it easy to share your content


When doing SEO for your website, you need to strike a balance between the user and Search engines. You can achieve that balance by focusing on what the user wants and making it easy for search engines to crawl your website.

Your sole purpose should be to help the user get what he’s searching for. But, you also need the search engines to crawl your website properly which is why you need to add keywords and use a Sitemap.


This question is from the HubSpot SEO Certification Exam. You can get all the answers to the questions asked in this exam on our HubSpot SEO Certification Exam Answers page.

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