True or false? You should post the same message across all of your social channels.

(A) True, redundant messages ensure that your audience will see it and you get the highest reach.

(B) True, posting the same message will help you save time that you can use on more important initiatives.

(C) False, you should customize the message based on the platform.

(D) False, post the same message to Twitter and Facebook, but update LinkedIn as it’s more of a B2B social platform.


You should always customize your message according to the social platform you are promoting to. Promoting on different social channels requires you to make adjustments in the message.

A post on Facebook should have a catchy headline with an attention grabbing image whereas on Twitter the headline of the message is more important than the image. Similarly, on Instagram, the image is the most important than the headline of the message.


This question is a part of the HubSpot Digital Marketing Exam. You can get all the updated answers to this exam on our HubSpot Digital Marketing Certification Exam Answers page.

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