Say you’re a social media manager, running a 1 week Halloween campaign, aimed at driving online sales of a new product line. You compose, then schedule 15 Instagram posts in advance, spread out strategically over 7 days. Because of the large amount of expected engagement on these posts, all team members need to pitch in, listen in on audience responses, monitor mentions and hashtag use, and interact with comments. When posts publish, you want continuous, automated reporting on performance metrics, delivered to yourself and team members, so the future scheduled posts can be fine-tuned before they publish. Which of the following Hootsuite features would be most helpful to perform all these campaign tasks? Pick All that Apply.

(A) Reports in Hootsuite Analytics

(B) Hootsuite Planner

(C) All of these

(D) Streams (e.g., Search Streams, Published Posts)

(E) Hootsuite Composer

(F) Hootsuite Inbox

Answer Explanation

All of these Hootsuite features would be most helpful to perform all these campaign tasks.

Reports in Hootsuite Analytics provides continuous, automated reporting on performance metrics, delivered to yourself and team members.

Hootsuite Planner helps you to schedule your posts to different social media networks, and Hootsuite Composer helps you to compose the Instagram posts in bulk using the Bulk Composer feature in Hootsuite Composer.

Hootsuite Inbox is used to monitor the conversations around these posts directly from Hootsuite. You can monitor mentions of your brand and interact with the comments using Hootsuite Inbox.

Search Streams help you to monitor hashtags, listen in on audience responses.

Resources and Conclusion

This question is a part of the certification exam conducted by Hootsuite known as the Hootsuite Platform Certification Exam. You can find all the correct answers with detailed explanations to this exam in our Hootsuite Platform Certification Exam Answers article.