Let’s say that you want to put paid advertising dollars behind any post you’ve published in the past week that contains the word “excellent”, has an image, and received over 500 Likes. What feature in Hootsuite’s Promote tool would you use to accomplish this?

(A) Automation Triggers

(B) Automatic Performance Advertising

(C) “Build Your Own” audience

(D) Post Performance

(E) Audience Discovery

Answer Explanation

You need to use the Automation Triggers feature in Hootsuite’s Promote tool to accomplish this task. Automation Triggers are certain rules or criteria that you can set that triggers the automation process and it will automatically put your paid advertising dollars behind a published post. Criteria for Automation triggers can be criteria like posts that contain the word “excellent”, has an image, and has received more than 500 Likes.

Resources and Conclusion

This question is a part of the certification exam conducted by Hootsuite known as the Hootsuite Platform Certification Exam. You can find all the correct answers with detailed explanations to this exam in our Hootsuite Platform Certification Exam Answers article.