In Hootsuite Inbox, you can see all the correspondence between a user and your organization on a particular social channel, including public and private conversations. This is useful for

(A) understanding the full context of the most recent exchange

(B) gathering marketing analytics on the user’s behaviour.

(C) feeding data into Hootsuite chatbot for more human-like responses.

(D) targeting paid advertisements to the user more accurately.

Answer Explanation

The Hootsuite Inbox is used for getting a quick overview of public and private messages received on your social accounts. This is useful for understanding the full context of the most recent exchange. You can then decide which messages to check and who you should follow up with.

Resources and Conclusion

This question is a part of the certification exam conducted by Hootsuite known as the Hootsuite Platform Certification Exam. You can find all the correct answers with detailed explanations to this exam in our Hootsuite Platform Certification Exam Answers article.