(A) broad
(B) exact
(C) specific
(D) negative
Explanation
An exact match keyword prompts your ads when the search query is an exact match with your keyword, or the search query means the same thing as your keyword and includes close variations of your keyword, like misspellings, plurals, and synonyms.
Conclusion
This question is a part of the HubSpot Digital Marketing Exam. You can get all the updated answers to this exam on our HubSpot Digital Marketing Certification Exam Answers page.