Fill in the blank: A keyword set to _____ match type will display your ad if the search term includes that keyword, or a very close variation.

(A) broad

(B) exact

(C) specific

(D) negative


An exact match keyword prompts your ads when the search query is an exact match with your keyword, or the search query means the same thing as your keyword and includes close variations of your keyword, like misspellings, plurals, and synonyms.


This question is a part of the HubSpot Digital Marketing Exam. You can get all the updated answers to this exam on our HubSpot Digital Marketing Certification Exam Answers page.

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