Dr. Dave Driscoll, a very credible and well respected authority on dentistry, just linked to a blog post that you wrote about how to floss from his website. When Google assesses the authority of your post and recognizes the link from Dr. Driscoll’s website, which search engine function is at play?

(A) Crawling

(B) Ranking

(C) Discovering

(D) Indexing


The search engine function that assesses the authority of a post and recognizes the link from a website is known as the Ranking function.

Google was the first search engine to recognize the power of backlinks and used them as a ranking factor in their ranking algorithm.


This question is from the HubSpot SEO Certification Exam. You can get all the answers to the questions asked in this exam on our HubSpot SEO Certification Exam Answers page.

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